MOTORING WORLD AWARDS 2015

Motoring World magazine is proud to announce that the coolest automotive awards in town, the MOTORING WORLD AWARDS 2015 was a grand success. The gala Motoring World Awards were held on March 19, 2015 at the SKY, Hotel The Royal Plaza, an open air terrace on the 19th floor. The illustrious gathering consisted of eminent people from the industry, CII, SIAM and media agencies. Re-building on the annual affair, formerly known as the Business Standard Motoring Awards, the MOTORING WORLD AWARDS is not only the most awaited automotive awards in the country, but also holds the distinction of being the oldest. The MOTORING WORLD AWARDS 2015 honoured and rewarded the best products and concepts to emerge from the Automotive Industry in 2014 and shone a beacon at the path the industry should be taking for 2015 and beyond. With 15 categories that honoured the best in the field of cars, two-wheelers, motorsports and technologies/R&D and safety, the awards spanned the length and breadth of the industry, providing recognition to the diamonds of the Indian Automotive Industry. The jury had rigorously and meticulously sifted through each category and thoroughly analysed the pros and cons of each nominee before selecting a winner in that category. With a well-balanced team of four external jurors and three internal jurors, the 2015 Motoring World Awards ensured the awards were judged in a fair manner This year, 13 cars and 12 bikes vied for the coveted 2015 Motoring World Car of the Year and 2015 Motoring World Bike of the Year awards respectively. Maruti Suzuki Ciaz won the Car of the Year and Suzuki Gixxer won the Bike of the Year. Mr. Paresh Nath, Editor-in-Chief &Publisher, Delhi Press and Mr. Anant Nath, Director, Delhi Press jointly gave away these 2 prestigious awards. Mahindra Scorpio was awarded the SUV of the Year.The show was hosted by Rohin Nagrani, Senior Editor of Motoring World. The award function was peppered with a dash of great humour when the famous stand up artist Rajneesh Kapoor regaled the audience in 2 sessions. He had the audience in splits and created an informal setting in a decidedly corporate atmosphere. Rohin Nagrani , Senior Editor, Motoring World says. "The Motoring World Awards recognizes and rewards truly outstanding products and technologies in the previous year, those that have been brilliant in their own spheres." The awards function was ably supported and amplified by the following partners: SKY as the Associate Partner, NewsX as the TV Partner, Pioneer as the Outdoor Partner, Hotel The Royal Plaza as the Hospitality Partner, Red FM as the Radio Partner, Select CityWalk as the Lifestyle Partner andThe Comedy Store as the Comedy Partner. "Your location choice for the Motoring Awards was spot on. The 20th floor open sky terrace was so refreshingly different", tweeted Vivek Nayer, CMO Mahindra Anant Nath, Director of Delhi Press, added, "the re-institution of Motoring magazine awards was an important step towards ensuring that the magazine continues to play an important role in shaping the landscape of the automotive sector, by rewarding the best that the industry has to offer. I am extremely proud to share that the evaluation of this year's awards were done with the highest level of objectivity and integrity that any credible awards should follow". The category and the winners are as below: Car of the year - Maruti Suzuki Ciaz Bike of the year - Suzuki Gixxer SUV of the year - Mahindra Scorpio Premium SUV of the year - Porsche Macan Scooter of the year - Honda Activa 125 Premium bike of the year - Triumph Bonneville Premium car of the year - Mercedes-Benz S-Class Performance car of the year - Audi RS7 Performance bike of the year - Harley-Davidson Street 750 Import bike of the year - Kawasaki Z1000 Fun to drive car of the year - Audi A3 Fun to ride bike of the year - KTM RC390 Automotive pioneer of the year - MAGNETTI MARELLI FOR AUTOMATED MANUAL TRANSMISSION Excellence in safety - VOLKSWAGEN INDIA FOR STANDARDISING AIRBAGS Excellence in motorsport - Mahindra Adventure for INRC This was the first edition of the Motoring World Awards after the magazine the Motoring World, formerly known as the Business Standard Motoring was acquired by Delhi Press in April 2013 from Business Standard. As a specialist motoring magazine, it has always catered to the auto enthusiast and brought an unadulterated view of the world of motoring. It is sharp, sassy, clean, wittier and edgier than ever before. Delhi Press was established in 1939 and today it publishes 36 magazines in 10 languages, including The Caravan, Woman's Era, Grihshobha, Champak, and Saras Salil. It is a full service publishing house with its own printing facilities and its own distribution and logistics company that reaches out to more than 3,000 magazine distributors and agents. For Further Information, please Contact: Shweta Roberts Email: shweta.roberts@delhipress.in Have something to share? Email your press releases at pressrelease@afaqs.com. Read instructions . Get more coverage! Upload images of press conferences, product launches or consumer activations.

Print industry still cautious about latest IRS numbers

The much awaited new Indian Readership Survey (IRS) data was released by the Media Research Users Council (MRUC) and Readership Studies Council of India (RSCI) in Mumbai on January 28, 2014. As is known, MRUC and RSCI had awarded the contract for IRS to the Nielsen Company in 2012, which embarked on a pilot study in March 2013, while the IRS field work commenced in May 2013. As per the latest IRS 2013 data, among the top 10 publications, Dainik Jagran, Dainik Bhaskar, The Times of India, Amar Ujala, Lokmat, Malayala Manorama and Mathrubhumi have seen decline in their Average Issue Readership (AIR). On the other hand, Hindustan, Daily Thanthi and Rajasthan Patrika have seen marginal rise in AIR. Related Stories New IRS 2013: Dainik Jagran tops dailies list DNA contests IRS numbers Discovery Channel's magazine hits newsstands in India New IRS 2013: Dainik Jagran tops dailies list Dainik Bhaskar elevates Raja Mitra & Dharmendra Atri to National Sales Head With the print players still analysing the data garnered, most are cautious about the numbers. Commenting on the latest IRS, Rahul Kansal, Executive President, Brand Function, BCCL said, “It is a bit early to comment on the results of the survey. It has been executed very professionally, but it is difficult to comment on the specific data because there is such little of it available at the moment.” When asked about how different the new IRS is from the previous one, Paritosh Joshi, Chairman, Technical Committee, MRUC replied, “The most important thing was getting the process right; the whole process had got progressively vitiated from all the expectations people had placed on the IRS, so we needed to tighten the technology and security systems right, we needed to build protections around the data. There have always been accusations against the IRS that the data is compromised, we had to conquer all the criticism. The real hard work for us was to clean up the process, which we have done.” Earlier, exchange4media spoke to a cross-section of print players to gauge their expectations from the new IRS and found that what they are primarily looking for are robust data, better sample size, geographic reporting and software development. Joshi said, “Controversy free IRS is the intention; all the stakeholders have played a part in making this happen, everybody should feel convinced that there is integrity around the study.” He added, “Study will keep gathering more momentum, people need to be patient, because of data fusion we will get more media rich data, better granularity, and many data points.” Sharing his thought about the latest IRS, Benoy Roychowdhury, Executive Director, HT Media said, “It is one of the largest surveys in the world and seems to have been done with all the care and attention possible.” He further said, “We have seen the early results, there have been some significant changes, but it will take us sometime to get a better understanding of what is happening. It is only the preliminary results that we have seen, and the top line and that too just for the western part of India. I think we will be in a position to comment once we have more details. But we believe that a lot of care and attention has gone in the survey and it has been executed to the level that we wanted.” The new survey has considered a sample size of 235,000, covering 32 states and Union Territories across 95 cities and 92 districts. It has also sampled the Kolkata, Mumbai and Delhi zones. Nielsen appointed 700 people to conduct the survey in the first year and will add to the numbers as per demand.

SELECTED COMMONLY USED TEXT-BOOKS IN THE SOUTH ASIA REGION

III. Advertising and Public Relations 1.Adams, Charles, E.: Common Sense in Advertising. New York: Mc Graw Hill Book Co., 1965. The books lays down certain fundamental rules regarding advertising. It dispels the aura about advertising and emphasises a "common sense" approach. 2. Chunnawalla, S.A. & K.C. Sethia: Foundation of Advertising Theory and Practice. Bombay: Himalaya publishing House, 1985. The book discusses the art of advertising which is an economic force, a marketing tool and a social process. The topics covered are advertising principles, agency operation, media planning, advertising appeals, copy and effectiveners of advertising. The strength of the book lies in its use of Indian examples and cases to illustrate concepts and practices. 3. Jefkins, Frank: Advertising made simple. London: W.H. Allen, 1973. A basic book on the subject. The author, true to the title, has discussed the subject in a simple and step by step approach. 4. Kleppner, Otto & Others: Advertising Procedure. Englewood Cliff, NJ: Prentice - Hall, 1983. A book that is widely followed across the region. Although set in the US, the book which has run into several editions has dealt with the subject in a manner that students and teachers appreciate. Topics such as preparing advertising copy are the attractive features of this book. 5. Ogilivy, David: Confessions of An Advertising Man. New York, Althenium, 1963. Although many practitioners would have the academics believe that advertising isn't exactly what Ogilivy has to say, this book is widely followed. More so because the author provides examples that he has worked on. 6. Packard, Vance: The Hidden Persuaders. New York: Pocket Books Inc., 1958. Clearly a classic, this book is useful to analyse the strengths and weaknesses of advertising. The persuasive nature of advertising is clearly explained. 7. Rather: Advertising Management. Bombay: Himalaya Publishing House, 1984. The book covers all aspects of advertising from principles to practices to evaluation methods. Notable areas covered in the book are rural advertising, industrial advertising and public relations as they relate to the Indian situation. 7. Wright J.S & al.: Advertising. New York: Mc Graw Hill Co., 1973. This is a popular book which deals with the subject adequately. The context is the US. 50. Basu, Anil: Public Relations: Problems and Prospects. New Delhi: Space Age Publication, 1987. The book surveys the PR scene analytically and attempts to provide a base for a new phase in the growth of PR in India. Various aspects of PR have been illustrated with Indian examples. 8. Black, Sam: Practical Public Relations. Englewood Cliffs, N.J.: Prentice Hall, 1983. A basic book in the subject in many institutions. The author provides a good insight into the fundamentals of the profession. 9. Chauhan, A.S.: Bublic Relations. New Delhi: Varma Bros, 1978. An introductory book that deals with the Indian situation. 10. Cutlip, Scott M. & Allen H. Center: Effective Public Relations. Englewood Cliffs, N.J: Prentice-Hall, 1982 Comparable to Sam Black's book mentioned earlier. In many institutions this is the only book that is followed. The PR discipline has been presented clearly with appropriate illustrations in the US situation. 11. Kaul, J.M.: Public Relations in India. Calcutta: Naya Prakash, 1988. The book deals with the principles of public relations and its practice in India. Public relations in private as well as public sectors has been discussed and many case studies have been presented. 12. Reddi, C.V.N.: How to be a good P.R.O. Hyderabad: Sharada Publications, 1976. A popular book which reveals the vast experience of the author in the Indian context. The book begins with an introduction to Mass Communication and deals with specific aspects of PR such as government information service and stages of PR.

Cable TV digitisation: TRAI releases tariff orders

To avoid the glitches faced in the first and second phases of the cable TV digitisation process, the Telecom Regulatory Authority of India (TRAI) has turned its attention towards tariff orders once again. The regulator has released draft tariff orders prescribing standard tariff packages for set top boxes (STBS), Digital Addressable Systems (DAS) and Consumer Premises Equipment (CPE) for DTH and cable TV services and has sought comments from the stakeholders for the same. The stakeholders can send their written comments by April 26, 2013. One of the prominent points of tariff regarding STBs is that every multi-system operator (MSO) shall compulsorily offer to its subscribers the standard tariff package for set top box specified in the schedule annexed to TRAI’s order. In addition, MSOs will be free to offer alternative tariff packages for set top boxes in accordance with the existing regulatory framework. Subscribers will have the freedom to choose from amongst the alternate tariff packages so offered as well as the standard tariff package specified by the authority. TRAI has also highlighted the significance of reporting requirement and said, “Every multi-system operator shall report to the authority tariff packages, including all terms and conditions, associated with the supply of set top boxes to the subscribers.” In order to view the interests, TRAI said, “Consumers can be largely protected through the provision for commercial interoperability of STBs. The commercial interoperability provides an exit option for a subscriber in case he/she wishes to change the operator for any reason.” Accordingly, in the relevant regulations/ tariff orders of TRAI, it has been mandated that the operators of DAS shall give an option to every subscriber to procure the STB either on outright purchase basis or hire purchase basis or rental basis, or in accordance with the scheme, if any, prescribed by the body. The standard tariff package has been worked out on the basis of the cost of the set top box at Rs 1,750 and life span of the box, which has been taken as five years. While the residual value has been taken as nil, rental per month based on the cost of the STB on equated monthly installment (EMI) basis is at 15 per cent per annum and 1.25 per cent per month for a period of 60 months. It may be recalled that TRAI is also managing the carriage fees between the broadcasters and the cable operators. Though Phase II of digitisation is over, broadcasters are concerned over the carriage fees as they still have to pay a huge chunk in order to available of the premium bands. At the last meeting held three months back, TRAI had suggested that broadcasters sign an agreement with the operators to share the offer of channel packages and carriage fees. The regulatory body suggested that carriage fees of Rs 3-Rs 5 be set per set top box per annum

PLEDGE to celebrate one more child turning 5 today

Did you enjoy the music in the film? The song was written especially by Sagar Kapoor and S. Balachandran for the film, and inspired by Gondappa’s son turning 5. PLEDGE to celebrate one more child turning 5 today. https://www.facebook.com/lifebuoy/app_108702102646738

IRS 2012 Q4: Seven of top ten publications lose readership

As per IRS data for Q4 2012, among the top 10 publications, Dainik Jagran, Dainik Bhaskar, The Times of India, Amar Ujala, Lokmat, Daily Thanthi and Mathrubhumi have seen decline in their Average Issue Readership (AIR). On the other hand, Hindustan, Malayala Manorama and Rajasthan Patrika have seen marginal rise in AIR. Dainik Jagran, still sitting at the number one position, has lost more than one lakh readers. In the previous quarter, IRS figure of Dainik Jagran was 16,474,000, which has decreased to 16,370,000. Dainik Bhaskar continues to be in the second spot, but it’s a wake-up call for the publication as it has lost more than 75,000 readers. In the previous quarter, the IRS figure of the publication was 14,491,000, which have come down to 14,416,000. Hindustan retains the number three spot. The daily has witnessed marginal readership growth of 4,000. In the previous quarter, IRS for Hindustan was 12,242,000, which has increased to 12,246,000. Malayala Manorama has grabbed the fourth position among all the publication; it is the only regional daily among the top five. It has added 8,000 readers this quarter. The AIR of Malayala Manorama was 9,752,000 in Q3, which has increased to 9,760,000 in Q4. At fifth position, Amar Ujala has lost more than one lakh reader, with an AIR of 8,536,000 in previous quarter and 8,434,000 in the current quarter. The Times of India is the only English publication in this list. The paper has lost 38,000 readers during the current quarter, taking its AIR from 7,653,000 in Q3 to 7,615,000 in Q4. Daily Thanthi has seen a decline in AIR to 7,334,000 in Q4 from 7,417,000 in the previous quarter. Lokmat has seen the third largest fall in AIR of 96,000 readers during the quarter, taking its AIR down to 7,319,000 in Q4. Rajasthan Patrika is the second Hindi daily which has seen growth in readership, notching an AIR of 6,837,000 in Q4, by adding 19,000 readers. However, it’s decline for Mathrubhumi once again, which has registered an AIR of 6,334,000, losing 81,000 readers during the quarter.

IRS 2012 Q4: It’s bad news for Lokmat, Dinakaran & Daily Thanthi

Saturday,Mar 30, 2013 The entire industry is chanting one slogan ‘Regional is the new national’ but when it comes to IRS results, the picture is different. Six of 10 regional dailies have witnesses decline in readership in IRS 2012 Q4. Also, the four that have seen increase, have only seen marginal growth. Malayala Manorama retains top position, seeing increase of 8,000 AIR in the current quarter. In Q3 AIR of Malayala Manorama was 9,752,000, whereas in Q4 it is 9,760,000. Daily Thanthi, though it managed to retain the second spot in Q4, lost a huge number of readers – 83,000. In the previous quarter, Daily Thanthi has readership of 7,417,000, which came down to 7,334,000 in IRS Q4. Lokmat witnessed the steepest fall – losing 96,000 readers, but still managed to retain third position. The Marathi daily had also lost 98,000 in the previous quarter. The AIR of Lokmat in previous quarter was 7,409,000, which decreased to 7,313,000 in Q4. Mathrubhumi also lost 81,000 readers; its AIR decreased from 6,415,000 in Q3 to 6,334,000 in Q4. On the other hand, it’s a growth story for Eenadu; it has managed to add 15,000 readers, taking its AIR to 5,972,000 in Q4 from 5,957,000 in Q3. Ananda Bazar Patrika has lost 38,000 readers in this quarter, taking its AIR of 5,788,000 in Q3 to 5,750,000 in Q4. In the seventh spot, Sakshi has added a good number of readers in the current quarter. In the last quarter, it had added 37,000 readers, whereas in this quarter it has added 36,000 readers, increasing AIR from 5,343,000 in Q3 to 5,379,000 in Q4. In eight place, Gujarat Samachar has seen decline of 39,000 readers. In the previous quarter, AIR of Gujarat Samachar was 5,153,000, which has declined to 5,114,000 in the current quarter. Though Dinakaran is in ninth position, it has seen decline of 96,000 readers in the current quarter. The AIR was 4,912,000 in Q3, whereas the current AIR is 4,816,000 In last place, Daily Sakal has seen maximum growth in readership, gaining readership of 66,000. Sakal AIR has increased to 4,469,000 in Q4 from 4,403,000 in Q4.