IRS Key trends-REGIONAL LANGUAGES

TOP PUBLICATIONS -REGIONAL LANGUAGES (CONTD..) TELUGU IRS 2017 Eenadu 15848 Sakshi 9341 Andhra Jyothi 6354 Namasthe Telangana 3196 Vaartha 672 PUNJABI IRS 2017 Jag Bani 4149 Ajit 4013 Punjabi Tribune 793 Punjabi Jagran 628 SachKahoon 293 ORIYA IRS 2017 Sambad 6594 Samaja 5630 The Prameya 3695 Dharitri 3542 The Samaya 1097 TAMIL IRS 2017 Daily Thanthi 23149 Dinakaran 12083 Dinamalar 11659 Maalai Malar 3074 The Hindu 2890 URDU IRS 2017 Inquilab 778 RoznamaRashtriyaSahara 307 Akbar-e-Mashriq 284 The Munsif 228 Siasat 221

THE TOP 20 DAILIES : ALL LANGUAGES

LAST 1 MONTH READ (TOTAL READERSHIP) TR OF PUBLICATIONS(U+R) IRS 2017 DainikJagran 70377 Hindustan 52397 Amar Ujala 46094 Dainik Bhaskar 45105 Daily Thanthi 23149 Lokmat 18066 Rajasthan Patrika 16326 Malayala Manorama (Daily) 15999 Eenadu 15848 PrabhatKhabar 13492 The Times Of India 13047 Ananda Bazar Patrika 12763 Punjab Kesari 12232 Dinakaran 12083 Mathrubhumi 11848 Gujarat Samachar 11784 Dinamalar 11659 Daily Sakal 10498 Sandesh 10352 Patrika 9823

Sir Martin Sorrell steps down as WPP CEO

Sir Martin Sorrell has resigned from his post as CEO WPP with immediate effect. According to a statement from WPP, Chairman Roberto Quarta, has taken over as the executive chairman until the appointment of a new CEO. "As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries. That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside," he said in the statement. Sorrell also mentioned that a new generation of management, led by Mark Read and Andrew Sorrell WPP corporate development director and COO, Europe, have been appointed as joint chief operating officers of WPP.

ZEEL appoints Punit Misra as CEO domestic broadcast business

ZEEL appoints Punit Misra as CEO domestic broadcast business Prior to this, Misra was ED - sales and customer development for HUL. Zee Entertainment Enterprises Limited (ZEEL) has appointed Punit Misra as the chief executive officer (CEO) of domestic broadcast business. Misra will report to Punit Goenka, managing director (MD) and CEO, ZEEL. He will look after the entire domestic broadcast business, which includes all the entertainment channels. The appointment will be effective for October 1, 2016.Punit Misra Amit Goenka is the CEO, International Broadcast Business and is looking after the international business of ZEEL. Prior to this, Misra was executive director (ED) - sales and customer development for Hindustan Unilever (HUL). Misra joined HUL as a management trainee in 1996 and has worked in leadership roles across customer development, brand building, brand development and general management within HUL, as well as in the global customer development team of Unilever. His experience at HUL spans across categories like home care, personal care and foods through various roles in customer development and marketing. Prior to his appointment as ED - sales and customer development for HUL, Misra was vice-president in the global Unilever Customer Development team. In that capacity, he was the Unilever lead for route to market, traditional trade channels, and customer development IT innovation.

Ogilvy takes Gulabo and Paro on a ride in the new ad for Bajaj Platina ComforTec

Ogilvy takes Gulabo and Paro on a ride in the new ad for Bajaj Platina ComforTec The ad takes the communication in the entry-level commuter bikes segment from being a mileage story to a comfort story. Most bike ads hinge upon mileage supremacy and competitive pricing. But, the latest Bajaj Auto ad has a different story to tell. The two-wheeler manufacturer, in the ad campaign for its freshly launched two-wheeler Platina ComforTec in the entry level 100cc commuter bikes segment, promises riders 20 per cent less jerks as compared to other bikes in the 100cc segment. In short, a comfortable ride, despite the potholes and the bumps. Conceptualised by Ogilvy & Mather, the ad campaign 'Jhatka Mana Hai' tries to differentiate the Platina ComforTec from its competitors on the basis of superior riding comfort, while positioning the bike as 'the most comfortable one in the category'. And, it does so in a most endearing way, using dancing Tanjore Dolls, metaphorically, who bear the 'jhatkas' (shocks) on the bike ride. Bajaj's new campaign for Platina Comfortec 'Jhatka Mana Hai' In the TVC, the two Tanjore Dolls Gulabo and Paro are off on a bumpy ride. While Gulabo, perched on the Platina ComforTec, twirls gracefully, Paro, who is seated on some other bike, fails to survive the ordeal. The ad highlights the Platina ComforTec's promise of '20 per cent less jerks as compared to its competitors'. Bajaj's new campaign for Platina Comfortec 'Jhatka Mana Hai' Speaking about the campaign, Sukesh Kumar Nayak, executive creative director (ECD), Ogilvy & Mather, says, "We wanted to shift the focus of the communication from a mileage story to a comfort story. A compelling and memorable creative was therefore necessary to make the ad dramatic so that it registers in the minds of consumers." Bajaj's new campaign for Platina Comfortec 'Jhatka Mana Hai' Commenting on the challenges faced during the execution of the ad film, Nayak says, "This is a classic case of re-inventing a price sensitive category known for its functional benefits. Not talking about mileage in this category is a big shift." Bajaj's new campaign for Platina Comfortec 'Jhatka Mana Hai' The campaign targets people who travel long distances frequently, such as daily commuters, traders, and self-employed youth from small towns and rural India. The media plan has been designed in such a way that the television commercial communicates the product's benefits, the print ads amplify the message with more information on the features and availability, and on-ground activations help customers experience the comfort. Sumeet NarangSukesh Kumar Nayak According to Sumeet Narang, vice-president -- marketing, Bajaj Auto, Platina ComforTec addresses the need for comfort, which until now, has not been addressed, and which is a pain point for users. "Given the conditions of roads, particularly in rural areas, people have accepted discomfort as a part and parcel of riding a bike, and learned to live with it. Here, we saw a great opportunity for the brand," says Narang, adding, "While mileage is something a customer takes for granted while buying the Platina, it was now time to offer a second benefit, which no one is either offering or talking about." The demonstration of the bike will be held in more than 100 towns across the country. People will be urged to take the 'Comfort Challenge', wherein they will first ride their own bikes, and then ride the Platina ComforTec, with chest-mounted cameras, on specially designed tracks. This will capture the movement of the bikes and present the comfort proposition. Launched at a starting price of Rs 43,541, Bajaj Platina ComforTec competes with brands such as Hero Splendor Pro and HF Deluxe, Honda Dream Yuga, and TVS Sport. With a reworked suspension, seat, and foot pad, it claims to offer a smoother ride with 20 per cent less shocks and jerks as compared to other brands. Narang informs that in the 100cc segment, Bajaj Platina, with over 65 lakh customers, is currently the No.2 brand after Hero HF Deluxe. However, with Bajaj CT 100 also operating in the entry-level category, the two-wheeler giant is giving tough competition to Hero Motocorp in terms of volume, he claims. Smooth Ride Saji Abraham Saji Abraham, executive director at Lowe Lintas, finds the 'torture test' execution interesting. "It is also a clever strategy as it sidesteps the mileage debate while giving the consumer a fresh parameter to evaluate a bike," he says. Abraham, however, thinks that if the benefit is real, a more convincing demonstration could have been carried out. He makes his point with the example of the classic Union Carbide ad (1968) for an insulation material called 'Super Insulation' where a life was at stake. "That could have, perhaps, pushed the demonstration, which is still in the advertising space, into a far more believable territory," he remarks.

MOTORING WORLD AWARDS 2015

Motoring World magazine is proud to announce that the coolest automotive awards in town, the MOTORING WORLD AWARDS 2015 was a grand success. The gala Motoring World Awards were held on March 19, 2015 at the SKY, Hotel The Royal Plaza, an open air terrace on the 19th floor. The illustrious gathering consisted of eminent people from the industry, CII, SIAM and media agencies. Re-building on the annual affair, formerly known as the Business Standard Motoring Awards, the MOTORING WORLD AWARDS is not only the most awaited automotive awards in the country, but also holds the distinction of being the oldest. The MOTORING WORLD AWARDS 2015 honoured and rewarded the best products and concepts to emerge from the Automotive Industry in 2014 and shone a beacon at the path the industry should be taking for 2015 and beyond. With 15 categories that honoured the best in the field of cars, two-wheelers, motorsports and technologies/R&D and safety, the awards spanned the length and breadth of the industry, providing recognition to the diamonds of the Indian Automotive Industry. The jury had rigorously and meticulously sifted through each category and thoroughly analysed the pros and cons of each nominee before selecting a winner in that category. With a well-balanced team of four external jurors and three internal jurors, the 2015 Motoring World Awards ensured the awards were judged in a fair manner This year, 13 cars and 12 bikes vied for the coveted 2015 Motoring World Car of the Year and 2015 Motoring World Bike of the Year awards respectively. Maruti Suzuki Ciaz won the Car of the Year and Suzuki Gixxer won the Bike of the Year. Mr. Paresh Nath, Editor-in-Chief &Publisher, Delhi Press and Mr. Anant Nath, Director, Delhi Press jointly gave away these 2 prestigious awards. Mahindra Scorpio was awarded the SUV of the Year.The show was hosted by Rohin Nagrani, Senior Editor of Motoring World. The award function was peppered with a dash of great humour when the famous stand up artist Rajneesh Kapoor regaled the audience in 2 sessions. He had the audience in splits and created an informal setting in a decidedly corporate atmosphere. Rohin Nagrani , Senior Editor, Motoring World says. "The Motoring World Awards recognizes and rewards truly outstanding products and technologies in the previous year, those that have been brilliant in their own spheres." The awards function was ably supported and amplified by the following partners: SKY as the Associate Partner, NewsX as the TV Partner, Pioneer as the Outdoor Partner, Hotel The Royal Plaza as the Hospitality Partner, Red FM as the Radio Partner, Select CityWalk as the Lifestyle Partner andThe Comedy Store as the Comedy Partner. "Your location choice for the Motoring Awards was spot on. The 20th floor open sky terrace was so refreshingly different", tweeted Vivek Nayer, CMO Mahindra Anant Nath, Director of Delhi Press, added, "the re-institution of Motoring magazine awards was an important step towards ensuring that the magazine continues to play an important role in shaping the landscape of the automotive sector, by rewarding the best that the industry has to offer. I am extremely proud to share that the evaluation of this year's awards were done with the highest level of objectivity and integrity that any credible awards should follow". The category and the winners are as below: Car of the year - Maruti Suzuki Ciaz Bike of the year - Suzuki Gixxer SUV of the year - Mahindra Scorpio Premium SUV of the year - Porsche Macan Scooter of the year - Honda Activa 125 Premium bike of the year - Triumph Bonneville Premium car of the year - Mercedes-Benz S-Class Performance car of the year - Audi RS7 Performance bike of the year - Harley-Davidson Street 750 Import bike of the year - Kawasaki Z1000 Fun to drive car of the year - Audi A3 Fun to ride bike of the year - KTM RC390 Automotive pioneer of the year - MAGNETTI MARELLI FOR AUTOMATED MANUAL TRANSMISSION Excellence in safety - VOLKSWAGEN INDIA FOR STANDARDISING AIRBAGS Excellence in motorsport - Mahindra Adventure for INRC This was the first edition of the Motoring World Awards after the magazine the Motoring World, formerly known as the Business Standard Motoring was acquired by Delhi Press in April 2013 from Business Standard. As a specialist motoring magazine, it has always catered to the auto enthusiast and brought an unadulterated view of the world of motoring. It is sharp, sassy, clean, wittier and edgier than ever before. Delhi Press was established in 1939 and today it publishes 36 magazines in 10 languages, including The Caravan, Woman's Era, Grihshobha, Champak, and Saras Salil. It is a full service publishing house with its own printing facilities and its own distribution and logistics company that reaches out to more than 3,000 magazine distributors and agents. For Further Information, please Contact: Shweta Roberts Email: shweta.roberts@delhipress.in Have something to share? Email your press releases at pressrelease@afaqs.com. Read instructions . Get more coverage! Upload images of press conferences, product launches or consumer activations.

Print industry still cautious about latest IRS numbers

The much awaited new Indian Readership Survey (IRS) data was released by the Media Research Users Council (MRUC) and Readership Studies Council of India (RSCI) in Mumbai on January 28, 2014. As is known, MRUC and RSCI had awarded the contract for IRS to the Nielsen Company in 2012, which embarked on a pilot study in March 2013, while the IRS field work commenced in May 2013. As per the latest IRS 2013 data, among the top 10 publications, Dainik Jagran, Dainik Bhaskar, The Times of India, Amar Ujala, Lokmat, Malayala Manorama and Mathrubhumi have seen decline in their Average Issue Readership (AIR). On the other hand, Hindustan, Daily Thanthi and Rajasthan Patrika have seen marginal rise in AIR. Related Stories New IRS 2013: Dainik Jagran tops dailies list DNA contests IRS numbers Discovery Channel's magazine hits newsstands in India New IRS 2013: Dainik Jagran tops dailies list Dainik Bhaskar elevates Raja Mitra & Dharmendra Atri to National Sales Head With the print players still analysing the data garnered, most are cautious about the numbers. Commenting on the latest IRS, Rahul Kansal, Executive President, Brand Function, BCCL said, “It is a bit early to comment on the results of the survey. It has been executed very professionally, but it is difficult to comment on the specific data because there is such little of it available at the moment.” When asked about how different the new IRS is from the previous one, Paritosh Joshi, Chairman, Technical Committee, MRUC replied, “The most important thing was getting the process right; the whole process had got progressively vitiated from all the expectations people had placed on the IRS, so we needed to tighten the technology and security systems right, we needed to build protections around the data. There have always been accusations against the IRS that the data is compromised, we had to conquer all the criticism. The real hard work for us was to clean up the process, which we have done.” Earlier, exchange4media spoke to a cross-section of print players to gauge their expectations from the new IRS and found that what they are primarily looking for are robust data, better sample size, geographic reporting and software development. Joshi said, “Controversy free IRS is the intention; all the stakeholders have played a part in making this happen, everybody should feel convinced that there is integrity around the study.” He added, “Study will keep gathering more momentum, people need to be patient, because of data fusion we will get more media rich data, better granularity, and many data points.” Sharing his thought about the latest IRS, Benoy Roychowdhury, Executive Director, HT Media said, “It is one of the largest surveys in the world and seems to have been done with all the care and attention possible.” He further said, “We have seen the early results, there have been some significant changes, but it will take us sometime to get a better understanding of what is happening. It is only the preliminary results that we have seen, and the top line and that too just for the western part of India. I think we will be in a position to comment once we have more details. But we believe that a lot of care and attention has gone in the survey and it has been executed to the level that we wanted.” The new survey has considered a sample size of 235,000, covering 32 states and Union Territories across 95 cities and 92 districts. It has also sampled the Kolkata, Mumbai and Delhi zones. Nielsen appointed 700 people to conduct the survey in the first year and will add to the numbers as per demand.