Havas Media bags Voltas account

Voltas has awarded its media planning and buying responsibilities to the newly rebranded Havas Media, following a multi-agency pitch that saw participation from GroupM, Madison, Aegis and IPG. Speaking on the appointment, Pradeep Bakshi, Chief Operating Officer – UBBG, Voltas said, “We are happy to announce that Havas Media has been appointed as our media agency for our room AC and other unitary products business. During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.” “We are delighted to have Voltas as a part of our portfolio yet once again. It was a very tough but a well-organised pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focussed and well integrated effort made us win the business. While it is a great brand to be associated with, more importantly, they are a wonderful client to work with. This prestigious win is yet another very important milestone in Havas Media India’s ambitious growth plans,” said Anita Nayyar, CEO, Havas Media, India and South Asia.

IAA vows to stop violence on women

International Advertising Association (IAA) has launched the IAA Gender Sensitisation Drive – the components of which seek to fundamentally change the deep rooted bias against women. “The initiative has an acronym ‘VOW’ standing for ‘Violence on Women’ which we seek to stop, consciously doing our bit and taking a vow to get rid off this scourge in our society,” Srinivasan K Swamy, President, IAA India Chapter. The initiative consists of two equally important segments” Gender sensitisation seminars for content creators The first part of the drive would be to hold a series of seminars across India to sensitise content writers in film and TV industry, story writers (in print media) and in advertising, to guard against typifying women and on other gender nuances, and create focussed awareness about the right way to project women across media. The seminars would be addressed by a galaxy of experts in the field and also leading lights of the communications industry. The first one is already scheduled in Mumbai on February 16. IAA is hoping to have the Union Minister of Women and Child Development Krishna Tirath to inaugurate it. Seminars are also being planned in Delhi, Kolkata, Hyderabad and Pune in the next few months. Pradeep Guha, IAA Regional Director (Asia Pacific) said, “This is yet another instance of the IAA taking the lead and showing how the power of communications could be used for a good cause. This would go a long way in sensitising people on a very important issue.” Multi-media advertising campaign against ‘eve teasing’ The second initiative is a national advertising campaign that will use the creative resources of the communications industry and the strength of media linkages to use creative communications to try and change behavioural patterns in a manner that would benefit women. Eve teasing has been identified as the critical issue that needs to be addressed. Swamy said, “Eve teasing is seen as the mother of most evils affecting women. Today’s eve teaser is tomorrow’s molester, and could be a future rapist. It is necessary to nip this in the bud itself. Research and experience of experts in the field like UNFPA and leading NGOs like Laadli have also suggested this subject as the critical one to address.” A national contest would be run inviting entries from creative people all over the country on how to tackle this issue through effective communication. The entries for this contest would be judged by the best creative minds in the communications industry and shortlist some good campaigns; and an elite jury consisting of leaders from a cross section of society and NGOs would then select the winning campaign. The IAA would fund the production of this winning entry and use its strong media linkages to run the campaign on all newspapers and TV channels across the country. Kaushik Roy, Chairman, IAA Public Service Committee said “You will realise that in a period of about three months we will have a concentrated burst of positive attention on the importance of women’s issues. We believe that such an initiative conducted by the entire communications industry lead by the IAA would have a very salutary effect on the burning issues confronting women today.”