Indian food explorer directed by Standard chartered bank case study

Indian food explorer directed by Standard chartered bank case study BACKGROUND Standard Chartered Bank wanted to promote their credit cards through social media, but they had a few concerns They had little or no presence on social media in the rest of the South East Asian region. There was also the possibility of a negative impact on the brand as seen in the case of other companies trying to sell their services through social media OBJECTIVE The challenge was to make the brand interesting and relevant to the user, while maintaining a connect with the product Food was found to be second only to shopping in terms of spends through credit cards. That justified choosing food as a category of interest to leverage the brand. Maintain a refreshing approach to social media in the category EXECUTION IFE, a community of food lovers, provided users with suggestions for food joints, delicacies, etc. based on their tastes and location. A wide variety of activities kept the users engaged. Most other brands had taken the approach of promoting their brands in a direct manner. With IFE, we created a clutter-breaking approach We created a community for food lovers, catering to their dining needs through various activities, like: Daily updates of food recipes, trivia etc. FOODIE FILES APP: It was a platform that took care of users’ dining needs. The app, Foodie’s Files, had a mascot, Foodie, who took care of the following: • Helped users choose places to eat, from our bank, based on their preferences. • Presented suitable deals. • Introduced features which make eating out simpler for users. Allowed users to not only review and rate a restaurant but also add it to their wish list. We organized the Foodie Awards, which were for the foodies and by the foodies. Restaurants across India competed against each other, in 4 interesting categories. The winners were selected by voters’ choice. RESULTS In a year, we’ve not only built the country’s largest community in the Banking, Financial Services & Insurance (BFSI) category With more than 6,00,000+ fans and a reach of 55,561,539. A community that’s constantly growing and has a significantly large base of active users at any given time. FACEBOOK INSIGHTS Weekly Total Reach: 300,000+ Daily Organic Reach: 60,000+ Adding 200+ fans on a daily basis FACEBOOK INSIGHTS 300+ page views on a daily basis As of July an average viral reach of 1 million

RSCI set to announce new research partner for IRS

The RSCI (Readership Studies Council of India), a joint body formed by the MRUC (Media Research Users Council) and the NRSC (National Readership Studies Council) tasked to bring out the new avatar of the IRS (Indian Readership Survey), is in the process of finalising its research partner for the IRS 2013-15.

RSCI is working with a deadline for the new avatar of the IRS to be in field, with a pilot, by October 2012. A full field is planned for January 2013, with first results to be available by mid-2013. The last report of the IRS, with 2012 fieldwork, will be released in the first quarter of 2013. The intention is to make this the last IRS in its current form.

There were six agencies pitching for the IRS. While RSCI has identified the agency it would like to award the project to, the discussion is still in the final stages.

Elaborating further on the attributes and the requisites that a research agency had to have to be assigned this project, Lynn de Souza, Chairperson, RSCI said, “The agencies were evaluated on the basis of their response to the RFP (request for proposal) by the Technical Committee, looking at three factors – comprehensiveness, capability and experience to meet the research requirements, and the extent to which they went beyond the brief.”

The RSCI also subsequently held chemistry meetings that were conducted by the Selection Committee, who sat through presentations in which agencies fielded their senior staff and global leadership.

The new avatar of the IRS is one of the most watched out projects for the Indian print industry, as it would bring the sharp edge of measurement for different kinds of print media vehicles thereby assisting the industry to grow. The RSCI technical committee will be working very closely with the research agency, after it is appointed to ensure that the gold standard product that the RSCI has set out to achieve by this exercise.

RSCI’s Technical Committee head, Paritosh Joshi explained that the very architecture of the study will undergo a change in the new IRS. He said, “The earlier format was on lines of an omnibus, where every aspect of the survey was caught in a single sweep. The new architecture changes that. It will include a core study and then multiple satellite studies depending on the requirement of the IRS.”

The core study will be the print readership, an equivalent of average issue readership. The satellite studies will be able to drill deeper and allow the industry access richer data. This architecture uses the well established processes of data fusion and ascription, which on a systematic basis, allows the research model to adapt to requirements. Joshi observed, “The current IRS has got bloated. The questionnaire duration is running into 90 minutes and more. And any researcher will tell you that a research interview should be restricted to 30-40 minutes to get the best from a respondent. In a sense, the current IRS is facing a non-sampling error.”

The RSCI had the challenge of addressing this error and reducing questionnaire duration. At the same time, it had to ensure that the robustness of the survey was maintained. A pilot study was hence critical to the introduction of the new model.

The agency will need a minimum of 90 days to deliver the pilot after it begins work on the project. The RSCI is hence working towards announcing its research partner in the early part of August 2012.

INS accredited Advertising agencies

Hope Advertising Pvt. Ltd.
(Provisionally Accredited Advertising Agency)

Ms.Suneetha Kasukurthi
12-7-134/326, Anjaneya Nagar Moosapet
Hyderabad , Andhra Pradesh - 500018
INDIA
Tel : 040-66662074 / 75, 23818393
Email : hopead@gmail.com

Studiograph Multimedia Communications
(Fully Accredited Advertising Agency)

Mr.K Chiranjeevi
16-11-22/15, Krishna Tulasi Nagar, Moosarambagh
Hyderabad , Andhra Pradesh - 500036
INDIA
Tel : 040-40077572
Fax : 040-40077572
Email : studiograph_96@yahoo.com

Heights Communications India Pvt.Ltd.
(Provisionally Accredited Advertising Agency)

Mr.M  Nageshwara  Rao
Flat No.104, Tejaswi Apartments, (Behind Model House) Dwarkapuri Colony, Panjagutta
Hyderabad , Andhra Pradesh - 500082
INDIA
Tel : 040-23351119
Fax : 040-23357440
Email : heightscpl@gmail.com
Website : http://

Sree Krishna Advertisers
(Provisionally Accredited Advertising Agency)

Mr.A Raj  Kumar
1-1-187/2A, G-1, Sai Swathi Residency, Opp. Vysya Bank, Chikkadapally
Hyderabad , Andhra Pradesh - 500020
INDIA
Tel : 7605384
Fax : 7674927 (Telefax)

Breeze Advertising Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.S Vijaya  Kumar
No. 305, Lake Melody Somajiguda
Hyderabad , Andhra Pradesh - 500 082
INDIA
Tel : 040-23310696, 64534495
Fax : 040-23310696
Email : info@breexeindia.com

bin Advertising Pvt Ltd
(Provisionally Accredited Advertising Agency)

Mr.A Raghava  Rao
10-2-287/1/A, Flat No.109, Vijaya Towers, Police Quarters Road, Shantinagar
Hyderabad , Andhra Pradesh - 500 028
INDIA
Tel : 23398691, 55631404
Fax : 55612118
Email : abinadvertising@rediffmail.com; abinadvt@yahoomail.com

Neo Communications
(Provisionally Accredited Advertising Agency)

Mr.Narayan Reddy
1st Floor, H No.7-84, Scientist Colony, Habsiguda
Hyderabad , Andhra Pradesh - 500007
INDIA
Tel : 040-65760634, 27178299
Email : neocommunications_hyd@yahoo.co.in; neocommunications@rediffmail.com

Sreeni Advertising
(Provisionally Accredited Advertising Agency)

Mr.J Srinivasa  Rao
Flat No.307, Endico's County Apartments, Czech Colony, Sanathnagar
Hyderabad , Andhra Pradesh - 500018
INDIA
Tel : 23733239
Fax : 23733239
Email : srinivasarao.sreeniads@gmail.com


Prasad Advertising Company Private Limited
(Provisionally Accredited Advertising Agency)

Mr.K G K Prasad
A-59, Flat G-2, 8-3-222/C/13/1 Madhura Nagar
Hyderabad , Andhra Pradesh - 500038
INDIA
Tel : 23734297, 23735193
Email : pacteam@gmail.com


Softline Advertising Pvt.Ltd.
(Provisionally Accredited Advertising Agency)

Mr.Chennuri  Satyanaryana Rao
Flat No.404, CITADEL APARTMENTS, H.No.3-5-579, Vittalwadi Lane, Himayath Nagar
Hyderabad , Andhra Pradesh -
INDIA
Fax : 040-55847614
Telex :
Cable :
Email : softlineadvt@yahoo.com
Website : http://www.softlinemedia.com


Clarity Communications Pvt.Ltd.
(Provisionally Accredited Advertising Agency)

Mr.S V S Prasad
5-8-611-612, Abid Road
Hyderabad , Andhra Pradesh - 500001
INDIA
Tel : 040-23201395 / 23201379 / 23201992
Fax : 040-23202195
Email : clarity@hd1.vsnl.net.in

Associated Advertising Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.Hemant Agarwal
602, 6th Floor Moghul's Court, Basheer Bagh
Hyderabad , Andhra Pradesh - 500001
INDIA
Tel : 23231089 / 23237235
Fax : 23240716
Email : associate@eth.net
Website : http://

FHMV
(Provisionally Accredited Advertising Agency)

Mr.Vikram Shah  Pakala
Flat No.304, 4th Floor, No.10-5-30, Harmony Aziz Apartments,, 1st Lancer, Ahmed Nagar, Masab Tank
Hyderabad , Andhra Pradesh - 500028
INDIA
Tel : 040-23397467, 65167766
Email : queries_fhmv@rediffmail.com

Sloka Advertising Pvt. Ltd.
(Provisionally Accredited Advertising Agency)

Mr.Kudaravalli Srinivas
Plot No. 66 & 67, 403, IV Floor, Sri Vatsassa Apartments, Methodist Colony, Begumpet
Hyderabad , Andhra Pradesh - 500016
INDIA
Tel : 040-23415657, 23415658
Fax : 23415657
Email : mastmindin@yahoo.com

Arrow Advertising
(Provisionally Accredited Advertising Agency)

Mr.B Jagan Mohan  Reddy
8-2-243/82/A/460, Road No.36 Beside Odyssey, Jubilee Hills
Hyderabad , Andhra Pradesh -
INDIA
Tel : 040-23542928
Email : md@arrowadvertising.in


Sobha Advertising Services
(Fully Accredited Advertising Agency)

Mrs.Nandury Sobha  Rani
Millennium Plaza, 3rd Floor 8-2-293/82/A/41-A, Road No.5 Jubilee Hills
Hyderabad , Andhra Pradesh - 500033
INDIA
Tel : 040-23430253
Fax : 040-23430252 (Telefax)


Kalyani Ads
(Provisionally Accredited Advertising Agency)

Mr.Kamatham Sambasiva Rao
6-5-67, 3rd Floor, Kamatham Mansion 5/1, Arundelpet
Guntur , Andhra Pradesh - 522002
INDIA
Tel : 0863-2354616
Fax : 2230466
Email : kalyaniadsguntur@yahoo.com

Drusya Media Planners Private Limited
(Provisionally Accredited Advertising Agency)

Mr.Gadiparthi Saibabu
H.No.16-11-511/B/2, Flat No.101, Vijayasai Castle, Shalivahan Nagar, Dilsukhnagar
Hyderabad , Andhra Pradesh - 500060
INDIA
Tel : 040-40140151
Fax : 24146844
Email : drusya.advt@gmail.com

Varadhi Advertisers Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.Ch.V. Prasad Rao
# IV-4, Dhruvatara Apts., Medinova Compound, Somajiguda
Hyderabad , Andhra Pradesh - 500082
INDIA
Tel : 040-23317775 / 23317875/ 23317975
Fax : 040-23317275
Email : prasanthi_4999@yahoo.com

GDC Creative Advertising Pvt. Ltd.
(Fully Accredited Advertising Agency)

Ms.Sajjala Lakshmi
8-2-601/B/19, Plot No.19, Bhanu Co-op Housing Society, Road No.10, Banjara Hills
Hyderabad , Andhra Pradesh - 500034
INDIA
Tel : 040-23386111 to 113
Fax : 23386386
Email : gdchyderabad@gmail.com

Tempest Advertising Pvt Ltd.
(Provisionally Accredited Advertising Agency)

Mr.T M  Lakdawala
"Mayflower", 72, P&T Colony
Secunderabad , Andhra Pradesh - 500009
INDIA
Tel : 27727819
Fax : 27898715
Email : hyderabad@tempestadvertising.com
Website : http://www.tempestadvertising.com

Trikaal Advertising Pvt Ltd.
(Provisionally Accredited Advertising Agency)

Mr.K Sunil  Babu
Plot No. 12, H.No. 8-2-317/M/12, Silver Rocks, Road No. 14, Banjara Hills
Hyderabad , Andhra Pradesh - 500 034
INDIA
Tel : 23358892/23358893
Fax : 23358892/23358893
Telex :
Cable :
Email : trikaaladvertising@yahoo.com
Website : http://www.trikaaldvertising.com

Progres Communications Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.K. V. R.  Satyanarayana Reddy
Flat No.103, Nulife Apartments, Opp. Chest Hospital, Kakateeya Academy Lane, S R Nagar
Hyderabad , Andhra Pradesh - 500 038
INDIA
Tel : 23704565
Fax : 040-23704055
Email : progres_koduri@rediffmail.com
Website : http://

Frontline Adworld Pvt.Ltd
(Provisionally Accredited Advertising Agency)

Mr.K S R K Prasad
No.2, Vuda Udyog Bhawan Complex
Visakhapatnam , Andhra Pradesh - 530003
INDIA
Tel : 754333, 754399, 704999
Fax : 704888
Email : frontlineadworld@hotmail.com

Catalysis Advertising
(Fully Accredited Advertising Agency)

Dr.Palle Ram  Reddy
18-79/A-3, 3rd Floor, V V Complex, Chaitanyapuri Main Road
Hyderabad , Andhra Pradesh - 500060
INDIA
Tel : 040-24142211, 66203136
Fax : 24142200
Email : catalysis_advt@yahoo.com

Touchstone Advertising Pvt Ltd.
(Fully Accredited Advertising Agency)

Mr.P Dora  Swamy
Plot No.31, H.No.8-2-622/1/1/A3, Beside HSBC, Classic Emerald, Road No.10, Banjara Hills
Hyderabad , Andhra Pradesh - 500034
INDIA
Tel : 040-23303377/ 4477
Fax : 040-23301177
Email : touchstoneadvtg@rediffmail.com

Aim Vyapthi Advertising and Media Pvt. Ltd.
(Provisionally Accredited Advertising Agency)

Mr.Vempalli Niranjan Reddy
E-3, Parameshwara Apartments, Anand Nagar, Khairatabad
Hyderabad , Andhra Pradesh - 500004
INDIA
Tel : 3324931 / 3311450 / 3396902
Fax : 3396920
Email : vyapthiteam@yahoo.co.in
Website : http://www.vyapthi.com

Sai Vaishnavi Associates
(Provisionally Accredited Advertising Agency)

Mr.Seemakurthy  Jagan Mohan  Rao
Plot No.97 New Vasavi Nagar Colony Karkhana
Secunderabad , Andhra Pradesh - 500015
INDIA
Tel : 27742732
Email : saivaishnaviadvt@yahoo.com

Time & Space Advertising Service Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mrs.Anita Pillai
No.207, 2nd Floor, Ashoka Bhopal Chambers, 146/A, Sardar Patel Road, Begumpet
Secunderabad , Andhra Pradesh - 500003
INDIA
Tel : 040-2784 0008
Fax : 040-23394434
Email : timeandspace@gmail.com

O T S Advertising Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.Venkat Jagdish  Nalluri
# 110, Street No.1, Begumpet
Secunderabad , Andhra Pradesh - 500016
INDIA
Tel : 27766995, 27761413
Fax : 27761771
Telex :
Cable :
Email : otsindia@gmail.com
Website : http://

Wide Reach Advertising Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.Ramu Srinivasan
21, Surya Enclave, Trimulgherry
Secunderabad , Andhra Pradesh - 500015
INDIA
Tel : 040-2799 1577 / 2799 0225
Telex :
Cable :
Email : mail@widereach.in
Website : http://

Visakha Ads
(Fully Accredited Advertising Agency)

Mr.Parupudi Lakshmi Kodanda  Murthy
D No. 47-10-32, Guttikonda Mansions, 2nd Floor, Diamond Park Junction, Dwarakanagar
Visakhapatnam , Andhra Pradesh - 530016
INDIA
Tel : 2748966 / 2564097
Fax : 0891-2564041
Telex :
Cable :
Email : visakhaads1@rediffmail.com
Website : http://

Teja Publicities
(Fully Accredited Advertising Agency)

Mr.Kanuri Venkata Subbarao
Flat No.103, Sri Sri Towers, Boyapati Madhavarao Street, Mogalarajpuram
Vijayawada , Andhra Pradesh - 520010
INDIA
Tel : 0866-2476465
Email : tejapub@gmail.com
Website : http://

Winning Edge
(Provisionally Accredited Advertising Agency)

Mr.Siva Rama Prasad  Vasireddy
203, Srinivasa Colony (West), Near Saradhi Studios, Ameerpet
Hyderabad , Andhra Pradesh - 500038
INDIA
Tel : 040-23739461,23739221
Fax : 55732112
Email : vsrwinad@yahoo.com
Website : http://www.winningedgeadvertising.com

Tara Advertising Associates Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.S K  Jain
711, Chenoy Trade Centre, Park Lane
Secunderabad , Andhra Pradesh - 500003
INDIA
Tel : 27818355 & 27818512
Fax : 040-27818349
Email : taraguntur@gmail.com
Website : http://

Marven Creative Services
(Provisionally Accredited Advertising Agency)

Mr.Maganti Haranath  Babu
6-3-1092, Block-A, Ground Flr., Shanthi Sikhara Aptts., Rajbhavan Road, Somajiguda
Hyderabad , Andhra Pradesh - 500082
INDIA
Tel : 3324539
Fax : 3311440 / 3322841

T M Inputs & Services Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.T Muralidharan
Career Center, 1-8-303/48/12, Prenderghast Road
Secunderabad , Andhra Pradesh - 500003
INDIA
Tel : 040-7893700 (10 Lines)
Fax : 040-7893725
Telex :
Cable :
Email : tmihyd@satyam.net.in
Website : http:// www.tminetwork.com

Surya Adsystems Pvt Ltd.
(Fully Accredited Advertising Agency)

Mr.K Suryanarayana  Murthy
'Suryavani Ville' C-23, Gaganvihar Colony, Begumpet
Hyderabad , Andhra Pradesh - 500016
INDIA
Tel : 27762455, 27762456, 27762457
Fax : 040-27762458
Email : surya@suryaads.com
Website : http://www.suryads.com


Nalanda Advertising Associates Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.E P  Ganesh
No.139/P, Street No.4, Lane No.2, Kartikeya Nagar, Nacharam
Hyderabad , Andhra Pradesh - 500076
INDIA
Tel : 65349401
Email : nalandaassociates@yahoo.com
Website : http://

Livewires Advertising Pvt Ltd.
(Fully Accredited Advertising Agency)

Mr.Annamaneni Prasad
6-3-903/A/9, Surya Nagar, Raj Bhavan Road, Somajiguda
Hyderabad , Andhra Pradesh - 500082
INDIA
Tel : 040-23400726 / 23400762
Fax : 040-23412480
Email : livewires_advt@hotmail.com
Website : http://

Monaroy Adcom Pvt Ltd.
(Fully Accredited Advertising Agency)

Mr.Mekala Manohar
Flat No.104, 1st Floor, Jewel Residency, Besides Deccan Club East Marredpally
Secunderabad , Andhra Pradesh - 500 026
INDIA
Tel : 27735785
Fax : 040 - 27735825
Email : monaroyadcom@hotmail.com
Website : http://

Mindset Advertising Pvt.Ltd.
(Fully Accredited Advertising Agency)

Mr.G Ramakrishna
Mindset House, Avenue 3, Road No.14, Banjara Hills
Hyderabad , Andhra Pradesh - 500034
INDIA
Tel : 040-23552642-5
Fax : 040-23551149
Email : ramgedela@mindset.co.in
Website : http://www.mindset-eyw.com

Aditya Communications
(Fully Accredited Advertising Agency)

Mr.Kuruvilla George
Flat No.402, 4th Floor, Everest Block, Aditya Enclave, Ameerpet
Hyderabad , Andhra Pradesh - 500038
INDIA
Tel : 040-55611246, 55614770
Fax : 040-55664665
Email : advt@adityacommunications.com

Satwik Advertisements Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.N. Jagan Mohan  Reddy
#11-4-646, B-Wing, 204, Vijaya Hills Apartments, A.C. Gaurds
Hyderabad , Andhra Pradesh - 500004
INDIA
Tel : 55256775
Telex :
Cable :
Email : satwikads@yahoo.co.in
Website : http://

Eye Ads Pvt. Ltd
(Fully Accredited Advertising Agency)

Mr.Narasimha Rao  Kondapaneni
Plot No.36, D.No.6-3-595/30, Padmavathi Nagar Post Office Lane, Khairthabad (West)
Hyderabad , Andhra Pradesh - 500004
INDIA
Tel : +91-40-23301912/3296/3299
Fax : +91-40-23312607
Email : eyeadspvtltd@rediffmail.com
Website : http:// www.eyeadsindya.com

Manik Advertisers
(Provisionally Accredited Advertising Agency)

Mr.Maniklal Agarwal
No.3-2-870/3, 6-A, 2nd Floor, VNR Commercial Complex, Kachiguda Station Road
Hyderabad , Andhra Pradesh - 500027
INDIA
Tel : 040-30580580
Fax : Telefax : 24656565
Email : advt@manikadvertisers.com

Revathi Creative Communications Pvt. Ltd.
(Provisionally Accredited Advertising Agency)

Mr.M. Sarveshwar Reddy
No.6-2-346/10/1, Flat No.301, 3rd Floor, Moghal Mansion, Khairatabad
Hyderabad , Andhra Pradesh - 500004
INDIA
Tel : 040-23310670 / 71
Fax : 30627015
Email : revathicc@gmail.com

Sri Gnana Advertisements
(Provisionally Accredited Advertising Agency)

Mr.K. Satyanarayana
D.No.3-2-850, Flat No.401, 3rd Floor, Maruthi Jawarkar Towers, Opp. Tourist Plaza, Kachiguda, 'X' Roads
Hyderabad , Andhra Pradesh - 500027
INDIA
Tel : 040-24740272
Email : gnanaads@gmail.com

Advertising Associates
(Fully Accredited Advertising Agency)

Mr.A Misra
105, Park View Apartments, Opp. Indira Park
Hyderabad , Andhra Pradesh - 500380
INDIA
Tel : 2761 2971/2059
Fax : 27612059

Apple Advertising & Marketing Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mrs.K Katyayeni
H.No. B-87, 2nd Floor, Lane No.3 Airlines Colony, Begumpet
Secunderabad , Andhra Pradesh - 500003
INDIA
Tel : 040-27904896
Fax : 040-27904897
Email : apple_advtg@yahoo.com
Website : http://

L A Advertisers
(Fully Accredited Advertising Agency)

Mrs.G Kasturi
22, Pancom Chambers, Raj Bhavan Road Somajiguda
Hyderabad , Andhra Pradesh - 500082
INDIA
Tel : 040-23311299 / 040-23310504
Fax : 040-23317755
Telex :
Cable :
Email : laads@hd1.vsnl.net.in
Website : http://

Ramakanth Advertising Pvt. Ltd.
(Fully Accredited Advertising Agency)

Mr.T. Ramakanth
#401, Shiva Sai Sannidhi, Dwarakapuri Colony, Punjagutta
Hyderabad , Andhra Pradesh - 500034
INDIA
Tel : 040-23350647/0604
Fax : 040-23350342 [Telefax]
Email : ramakantadvertising@gmail.com
Website : http://www.ramakanthadvertising.com

Priyadarshini Advertising Pvt Ltd.
(Fully Accredited Advertising Agency)

Mr.Patti Lakshmiram  Reddy
227, Road No.1, Jubilee Hills, Jubilee
Hyderabad , Andhra Pradesh - 500034
INDIA
Tel : 040-3608969 / 259
Fax : 0403547171
Email : priyaram@satyam.net.in

Valayam Creations
(Provisionally Accredited Advertising Agency)

Mr.Challa Vidya  Sagar
H.No. 6-2-346/9, Flat No.201, BNR Apartments, Lane Adjacent to Hyundai Showroom, Khairatabad
Hyderabad , Andhra Pradesh - 500004
INDIA
Tel : 40035944
Fax : 40035948

Airtel ‘Friend’, Cadbury win over marketers in 2011

Some leading marketers share their favourite campaigns of 2011 that impressed them…

Anisha Motwani
Director & Chief Marketing Officer, Max New York Life Insurance

Campaign: Airtel - Har Friend Zaroori hai
In today’s Facebook generation, you can have unlimited 'friends'. This isn't the ''yeh dosti hum nahin todenge' kind of friendship. This is an acquaintance of casual utility; where every kind of friend can have his/her role. The campaign captures the true spirit of today's youth.The early morning friend, the late night saviour, the guy who throws his house open, the guys who always pile on. The ones who borrow money from you, the ones who pay for you - the list is endless. The innate truth is, we all know someone like that, and that is what makes this campaign so memorable and relatable!

Campaign: Seagram’s Imperial Blue: Men will be men
Traits peculiar to men - feeling delighted when wife is away, glancing at a woman all time are depicted very well in the commercials. Definitely brings a smile with a thought - "So true"!!!!

Campaign: Asian Paints
Based on real insight of relationship between elder and younger brother in India, the campaign exhibits the product attributes through an interesting storyline.

Campaign: Levis Jeans: It's the shape that matters not size
The campaign is an Interesting integration of functional benefit of the product (slim, curve and jeans) with the idea of liberation of women. Breaking away from age old norm of ‘big size is bad’ to ‘its shape that matters’ is intelligent.

Campaign: Super Zoo Zoo
The launch of Super Zoo Zoo with Vodafone 3 G was one of the most successful product launches of 2011. It just shows how a great idea in whatever form has such a long expendability and shelf life.

Sameer Suneja
Managing Director, Perfetti Van Melle

Campaign: Airtel - Har Friend Zaroori hai
The campaign connects with everyone, fantastic insight.

Campaign: Cadbury – Shubh Aarambh
I liked the bus stop commercial the most in the shubh aarambh series. The way Cadbury kept building the idea further was very interesting - great way of starting a new positioning, launching a new campaign or thought.

Campaign: Pepsi World Cup ‘Change the Game’
My favourite amongst all was the Helicopter shot with M S Dhoni – a topical, fresh take on the world cup association of the brand.

Campaign: Coke – Imraan Khan and Kalki Koechlin
I found the commercial very appetizing – though you are not showing the product, the idea conveyed is beautiful.

Campaign: Tie: Flipkart vs Hero ‘Hum mein hai hero’
Brilliant execution – one for introducing a new category on air and another of a relaunch.

Vineet Trakroo
Chief Marketing Officer, Usha International

Campaign: Cadbury – Meethe mein kuch meetha ho Jaye
Interesting way to introduce chocolate as a sweet dish.

Campaign: Tanishq
A new kind of advertising where celebrity is educating the consumer in an engaging way - creative way of referral advertising.

Campaign: Flipkart
Though kids have been shown earlier talking in older voices, this campaign has been done in a refreshingly new manner. Addresses issues like online payment or facility like pay on delivery in a great way.

Campaign: Airtel - Har Friend Zaroori hai
Break away from traditional telecom companies advertising - Har friend took a different route to the way communication has been done in this category.

Dhiraj Chadha
Marketing Head, Voltas Limited

Campaign: Tata Docomo is everywhere
Quite succinctly addresses an important consumer insight, boosts the network perception story and attractiveness of brand choice.

Campaign: Madhya Pradesh Tourism-Heart of India
The bioscope approach lends novelty and makes for interesting viewing.

Campaign: Ebay India: Love yourself
Unconventional approach - not quite sure if this cuts across age, relationship and gender but certainly made me look up at gifting.

Campaign: ING Vysya: The spy
An interestingly projected product feature - in a capsule dose of humour and concept that speaks customer centricity.

Campaign: Times of India: Chennai Edition
Makes for some clutter breaking viewing, whether it creates dissonance amongst the existing readers in Chennai is to be watched.

Ajay Kakar
Chief Marketing Officer, Aditya Birla Group - Financial Services

Campaign: Pepsi World Cup ‘Change the Game’
A memorable campaign that nearly single-handedly appropriated the World Cup for the brand. A campaign that was destined to work, irrespective of which country or player did well.

Campaign: Airtel - Har ek friend zaroori hota hai
A very catchy jingle that caught the pulse of the young and old, alike.

Campaign: Cadbury – ‘Shubh aarambh’ and ‘Is diwali aap’
Another great year for Cadbury, with memorable extensions to a great platform.

Campaign: Big Cinema’s Silent Anthem
A campaign that focused on a few key media, but a very powerful message through a very powerful creative.

Campaign: KBC – ‘Koi Insaan chota nahin hota’
A very humorous and still "real" way of keeping this program alive in its 5th season.

Naveen Arora
Head – Marketing, MVL Telecom

Campaign: Cadbury – ‘New Romance’ ‘Meethe mein kuch meetha’
Its simplicity enables mass appeal essential for a chocolate brand.

Campaign: Imperial Blue: Men will be men
Wittiest series - There is no mention of the product or the brand but the art / creative is so strong, one can’t help recalling it. Excellent work.

Campaign: Airtel – Har friend zaroori hota hai
Creative POV – strong entertainment quotient to refresh the brand; Brand POV – Tactical in nature. Missed out on the opportunity to take the brand to the next level of the brand proposition – ‘Dil jo chahe pas laye’

And the winners are:

Colgate Total reaffirms focus on ‘Healthy Mouth’

Continuing with its brand message of ‘Healthy Mouth’, Colgate-Palmolive has come up with a new TVC for Colgate Total. Bates 141 is handling the creative duties of the brand.

The new TVC has broken across English and regional channels of the country to target the untapped markets. Actor Rahul Bose and tennis player Mahesh Bhupathi have been roped in to endorse the brand.

Rekha Rao, Vice President - Marketing, Colgate-Palmolive (India) Ltd, said, “In India, there is a growing awareness about maintaining a healthy body. However, not all of us realise the importance of a ‘Healthy Mouth’. Globally, Colgate Total is our best and technologically most advanced oral care product.”

She further said, “India is full of opportunities. Studies have shown that in India, 30 per cent of the population still doesn’t use toothpaste. So, there certainly is a huge growth opportunity for us.”

Elaborating on the plans ahead for the company, Rao said, “Colgate believes in innovations in all the areas. Innovation is also about product innovation. Our commitment to innovations like Colgate Total will continue for years to come. We will also look at how innovations can be communicated to our consumers. Our integrated marketing innovation campaigns reflect this. We want to reach consumers across different segments and population strata.”